Lilian Newson-Tran

My name is Lilian Newson-Tran. I’m a creative director, fashion designer, and technical designer with more than two decades of experience across Sydney, New York, and London.

I’m currently taking on new design projects. Get in touch.

Based in Sydney, working with brands across Australia and the US.

My work is rooted in a belief that creativity, when aligned with purpose and innovation, can drive meaningful change.

I’ve designed for brands at every level, from emerging labels to global retailers, including Christopher Esber, SIR, Faithfull the Brand, Shhh Silk, Apparel Group, Country Road, Anthropologie, Free People, Urban Outfitters, and Real Time Fashion.

I work with founders and creative teams alike, including women-led and First Nations-owned businesses.

Some bring me in for a specific piece of work, others want a partner from first concept through to production. On every project, I take ownership of the details so clients can trust that what they imagined is what arrives.

Beyond client work, I’ve built a brand of my own. ISĒ, the organic bed linen label I founded, was rooted in quality and sustainability, and earned editorial features in Vogue Living, Belle, and Design Anthology.

Design

Collections built around your brand, customer, and market. I take trend research and mood boards through to a cohesive, commercially considered range.

Technical

Precise CAD drawings in Adobe Illustrator and detailed technical packs, ensuring designs translate clearly from concept to manufacture.

AI Imagery

Photorealistic garment and campaign imagery to present, test, and sell a collection before a sample is made, from early concepts to finished campaign visuals.

New Brands

Range planning, visual direction, and identity, with the fabric, trim, and supplier research to take to your own manufacturers, plus the website and online store to launch.